Japanese Brand Logo designed by Kashiwa Sato: The Kashiwa Sato Exhibition at the National Art Center, Tokyo
Brand logo is a powerful communication tool. It is a condensed version of a company’s philosophy and vision. It can almost explain what a product is all about in a brief, concise visual image. Even though we are surrounded by a plethora of information, brand logos can stand out because of their ultimate simplicity.
Japanese brand logos are unique. The message a company or a product wants to disseminate targets both Japanese and global consumers. Japanese markets are usually a lot more narrowly segmented, each of which are uniquely defined.
Though which language to use on a logo might be the biggest decision, there are other elements that Japanese brands need to consider. Then, when it comes to overseas markets, Japanese brands have to be strategic about their Japanese-ness. Depending on what they sell, they may want to emphasize it or hide it. All those considerations are condensed in a couple to several letters and simplified design.
Kashiwa Sato has been one of the most influential Japanese designers who have successfully created some of Japan’s major brands that are also thriving in global markets.