Hiroshige was an Ukiyo-e master excelled in emphasizing essential elements only. His One Hundred Famous Views Edo is a prime example of his aesthetics of subtraction and absence.
The Japanese household brand MUJI is often dubbed “commercial Zen” for its no-frills, minimalist design and approach. But exactly what kind of Zen aesthetics are seen in MUJI? Two prominent designers Kenya Hara and Naoto Fukasawa give us inspiring clues.
Kenya Hara is a Japanese graphic designer who has been playing a pivotal role shaping MUJI’s brand philosophy. As a member of MUJI’s Advisory Board since 2001, along with Naoto Fukasawa, he strengthened the concept of “emptiness,” which is behind MUJI’s minimalist design.
In his conversation with Haruki Murakami, Seiji Ozawa explains effective “ma” in music, a Japanese concept that places void in between sequences.