We assume efficiency always brings us best outcome, but then why aren’t socks L-shaped? Check MUJI’s perpendicular, “Good fit right angle” socks that fit our body just right.
Pursuing “just right” (not too much, not too little), MUJI uses the slogan “fitness80” to ask what the “just right” level/amount is for humans.
MUJI’s Tanada Terrace Office was developed as an extended office installed in a rural area in order to explore a flexible and organic relationship between urban workers and rural farmers. MUJI employees would work at Tanada Office installed in the outskirt of Tokyo when local farmers need extra hands. Thanks to the technology, we only need a PC and wi-fi connection to perform work.
MUJI challenges our strong belief that houses are “bigger, the better.” Meet their lovely, engaging houses — exactly because they are small.