MUJI Oak Bench: Minimalist, agile and versatile

MUJI’s simple, minimalist Oak Bench is a “tote” bench. It’s agile, mobile and will add lively and flexible flow, movements and accents to your room.

Kenya Hara and the aesthetics of “emptiness”

Kenya Hara is a Japanese graphic designer who helped cement the philosophy of Japanese brand MUJI by leveraging the concept of “emptiness.” Even though these concepts might appear similar, “emptiness” in Japanese aesthetics is different from Western “simplicity,” observes Hara. Ultimately it has to do with how we perceive our relationship with nature.

MUJI x UR: MUJI beautifully fixes-up old-fashioned urban apartments

MUJI has been working with the Japanese UR (Urban Renaissance Agency) to re-define and re-invigorate danchi, old-style condo complex that house thousands of residents at one location.

MUJI House: design your own life style

Discover the magic of smallness: MUJI’s toothbrush stand

Many everyday products are designed based on the assumption that “bigger is the better.” But MUJI’s tiny toothbrush stand – one of their best selling items – reminds us that small is simply beautiful. Small items fit our body and our living environment so smoothly and consciously. They let you engage and take control your own life.

Haramaki, Heattech or MUJI: items to keep your body warm and comfy

Our body is a small scale energy generator. What are our own energy efficiency and waste heat recovery measures to stay warm? Look at Heattech by Uniqlo and haramaki.

Re-discovering human-size comfort: MUJI’s Good Fit Right Angle Socks

We assume efficiency always brings us best outcome, but then why aren’t socks L-shaped? Check MUJI’s perpendicular, “Good fit right angle” socks that fit our body just right.

How much is sufficient? “80% Full Product” by MUJI

Pursuing “just right” (not too much, not too little), MUJI uses the slogan “fitness80” to ask what the “just right” level/amount is for humans.

Aesthetics of “emptiness”: Kenya Hara, designer of Zero

Kenya Hara is a Japanese graphic designer who has been playing a pivotal role shaping MUJI’s brand philosophy. As a member of MUJI’s Advisory Board since 2001, along with Naoto Fukasawa, he strengthened the concept of “emptiness,” which is behind MUJI’s minimalist design.

Anonymous is beautiful: “The Profiles of Design” by Naoto Fukasawa

Naoto Fukasawa’s style is very unique: it talks a lot without uttering any words. His sleek, minimalist and quiet design makes you feel like it’s almost dissolving into the surroundings. However, while his products blend with the environment, their beauty and charm stands out silently, yet powerfully. There is something very magnetic and engaging in his work.