Japanese product designer Naoto Fukasawa quotes from his book “The Profile of Design.” Find where his minimalist, quiet yet powerful design came from.
Kenya Hara is a Japanese graphic designer who has been playing a pivotal role shaping MUJI’s brand philosophy. As a member of MUJI’s Advisory Board since 2001, along with Naoto Fukasawa, he strengthened the concept of “emptiness,” which is behind MUJI’s minimalist design.
Kenya Hara is a Japanese graphic designer who helped cement the philosophy of Japanese brand MUJI by leveraging the concept of “emptiness.” Even though these concepts might appear similar, “emptiness” in Japanese aesthetics is different from Western “simplicity,” observes Hara. Ultimately it has to do with how we perceive our relationship with nature.