Japanese product designer Naoto Fukasawa quotes from his book “The Profile of Design.” Find where his minimalist, quiet yet powerful design came from.
The Japanese household brand MUJI is often dubbed “commercial Zen” for its no-frills, minimalist design and approach. But exactly what kind of Zen aesthetics are seen in MUJI? Two prominent designers Kenya Hara and Naoto Fukasawa give us inspiring clues.
Kenya Hara is a Japanese graphic designer who has been playing a pivotal role shaping MUJI’s brand philosophy. As a member of MUJI’s Advisory Board since 2001, along with Naoto Fukasawa, he strengthened the concept of “emptiness,” which is behind MUJI’s minimalist design.
MUJI is known for offering highly functional and durable products for reasonable prices. They offer a variety of inner wear that are perfect to put on under your sweater or shirt to keep your body warm without compromising your passion for fashion.
Simple or minimalist design is often linked with Japanese Zen-influenced design, but how are they different? Conceptually, simple design must be an attempt to re-adjust the relationship between functionalities and additional design elements. More design frills make products fancier and luxurious to lure consumers, but too many of them can become noise.
MUJI has been working with the Japanese UR (Urban Renaissance Agency) to re-define and re-invigorate danchi, old-style condo complex that house thousands of residents at one location.
MUJI entered the home building business in 2004 (only in Japan) with the model 木の家 (Ki no Ie, Wood House) to provide a simple, universal, compact yet highly editable platform that is meant to last for decades. It added its forth product 陽の家 (Yō no Ie, Sun House) in 2019, marking its 15th year. Find more about MUJI house.
Japanese graphic designer Kenya Hara is known for his “emptiness” design philosophy as you can see in MUJI products. He says we shouldn’t own too much because it will ruin the beauty of our living environment. Find his take on decluttering to live a truly rich live.
MUJI started in the house supply business in 2004 and announced its 4th product in 2019. Their slow but steady evolution keenly reflects the shift in people’s perception on what happiness is all about. Find MUJI’s compact, simple and flexible way of life in which you can design your own happiness.
In September, 2019, MUJI House announced the release of Yo no ie (Sun House), its fourth creation since they debuted the ambitiously simple “Wood House” in 2004. It’s MUJI’s first single-story house with lots of hidden details that connect people directly yet neatly with the the surrounding environment.