Kenya Hara and the aesthetics of “emptiness”

Kenya Hara is a Japanese graphic designer who helped cement the philosophy of Japanese brand MUJI by leveraging the concept of “emptiness.” Even though these concepts might appear similar, “emptiness” in Japanese aesthetics is different from Western “simplicity,” observes Hara. Ultimately it has to do with how we perceive our relationship with nature.

MUJI House: design your own life style

Discover the magic of smallness: MUJI’s toothbrush stand

Many everyday products are designed based on the assumption that “bigger is the better.” But MUJI’s tiny toothbrush stand – one of their best selling items – reminds us that small is simply beautiful. Small items fit our body and our living environment so smoothly and consciously. They let you engage and take control your own life.

Where would millennials live when they go minimal?

Millennials are not interested in owning extravagant properties but instead are interested in investing in experiences. Their “ideal” house should look very different from older generation whose dream was to own a big house. What Sou Fujimoto imagined at House Vision may be the answer.

Japanese minimalist design and the influence of traditional Zen art

If you want to introduce Zen-taste minimalist design, what are the tips? There are several critical Zen aesthetics such as “subtraction”, “condensation” and “absence” that strongly influenced modern minimalist design. Find them through MUJI and other iconic product design.

How much is sufficient? “80% Full Product” by MUJI

Pursuing “just right” (not too much, not too little), MUJI uses the slogan “fitness80” to ask what the “just right” level/amount is for humans.

Zen design, minimal design, “less is more,” Japanese traditional design and Zero explained

Grand Third Living: Kengo Kuma x Toyota House Vision 2016

At House Vision, Toyota and architect Kengo Kuma focuses on the mobility of cars. Toyota’s plug-in hybrid Prius is equipped with solar panels and has quite a substantial battery storage. It’s a mobile energy generator.