The “Less is more” Economy
Design and Architecture
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MUJI inner wear: super versatile shirts to keep warm
MUJI Inner Wear: Super Versatile Shirts to Keep Warm People have different sensitivities/tolerance to temperature, but if you ask, Japanese ...
MUJI Food and snacks: small meals extravaganza!
MUJI Food and snacks: Small meals extravaganza! MUJI offers a surprisingly large selection of food/snack items in Japan. People love ...
Consciously small: MUJI Toothbrush
Consciously small: MUJI toothbrush Our mouths are small. Our teeth are small. Yet most toothbrushes are made big. You may ...
Chapter 3-3: Small is engaging – MUJI toothbrush stand
MUJI's toothbrush stand Bonsai forms a bridge between humans and the vastness of nature using the power of smallness – ...
Make our soup great again: MUJI aku-tori (scum buster)
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MUJI capped gel-ink ballpoint pen
MUJI gel ink ball-point pen "Simple design" for stationery supplies can get tricky, because simplification - or rather streamlining - ...
MUJI solar cooking scale – inspiring everyday product
MUJI solar cooking scale We subconsciously categorize products we purchase into two groups: cool or nice-looking products we want to ...
MUJI Hut: tiny house dissolving into the environment
MUJI Hut: tiny house dissolving into the environment In the previous article, I identified “small,” “agile,” ”mobile,” and ”temporary” as ...
MUJI Oak Bench: Minimalist, agile and versatile
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Discover the magic of smallness: MUJI’s toothbrush stand
Discover the magic of smallness: MUJI's toothbrush stand There is something arresting about MUJI’s porcelain toothbrush stand. Even though, or ...
Haramaki, Heattech or MUJI: items to keep your body warm and comfy
Haramaki, Heattech or MUJI: items to keep your body warm and comfy Waste heat recovery is one of the measures ...
Re-discovering human-size comfort: MUJI’s Good Fit Right Angle Socks
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How much is sufficient? “80% Full Product” by MUJI
Zero> Zero architecture and design> Zero design> MUJI After devastating 3.11.2011 Tohoku Earthquake and Tsumami that washed away modern architecture, ...
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