title-what-is-zero
Zero is a device available to all of us in order to thrive and live a fulfilling life in an increasingly over-populated, resource-constrained and drastically changing world.
Zero is next generation sustainability and resilience.

Zero is an answer for mindful satisfaction.
 
How does it work, and why now?
There is a critical disconnect between what’s going on at a planetary (macro-economic), micro-economic and personal level.  Earth is now holding 7 billion people.  At a planetary level, the environment is stressed and resources are becoming scarcer.  Many experts believe that the current system is not sustainable. However at a micro-economic, we keep trying to expand our economic activities.  Businesses compete fiercely to provide more for less, fueled by ever-intensifying consumer demand.  We seek to access more products and services for less to feel satisfied and happy.  This disconnect may keep growing until we end up depleting all the resources, unless we proactively embrace another perspective on how we pursue satisfaction and happiness.
If you felt “what about technology? Technology will eventually solve all the problems,” stay tuned. Zero and technology will be discussed in the near future.  Please sign up for updates from the sidebar.

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subtitle-macroeconomic
  • The Earth’s resources are finite.
  • Population keeps growing at an exponential rate.
  • Production capacity also keeps growing, but no one knows for sure to what extent it can keep growing.
  • Many commodities, notably food-related products and metals/minerals have been showing significant price increases over the last two decades.
    • Cheap resources underpinned economic growth for much of the 20th century. The 21st will be different.(Mckinsey Quarterly, 2011)
  • Climate change and environmental degradation is already directly damaging our existing assets (e.g. through extreme weather), or indirectly affecting our productivity (e.g. drought or deforestation)
subtitle-microeconomic
  • Global competition intensifies and business environment keeps changing at a fast pace.
  • Customer demands for “more for less” intensify even though input prices keep increasing.
  • Middle class is disappearing.
subtitle-personal
  • Care about the environment, but don’t want to give up the happiness and comfort delivered by plethora of affordable products and services.
  • Life security depends on job security and income, which depends on economic growth.
What’s happening at a micro-economic and personal level simply don’t go hand-in-hand with the reality that the Earth faces. You cannot keep increasing your output in a closed system with decreasing input, and our planet is a closed system.
So we have been talking about sustainability for quite some time now.  It is critical to figure out how we can maintain our output in a closed system.  However, sustainability is no longer just about resource sustainability or environmental sustainability.
In the 21st century, the sustainability of our own satisfaction and happiness is at stake because it depends on the sustainability of our economy, which depends on resource/environmental sustainability.  And we are already starting to see the impact.
This is where Zero comes into play.
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Next generation sustainability is not 4.0 or 5.0, it’s 0.0.
By zeroing on our own potential, rather than focusing on the amount of products/services we can get, or on how much efficiency external systems can deliver to us, we can feel mindful satisfaction and live a fulfilling like without relying on “more.”  You can think of this as sustainability Zen.

If you would like to know more about Zero, please start from Zero Intro.  There are also various contents on how to find/leverage Zero in our daily lives and in business.