No matter what professional field you are in, you work under an assumption that only “more” can help businesses and social organizations because consumers and stakeholders always want “more,” not “less.” But it’s not necessarily the case. Quite contrarily, the race for “more” can easy drain all us – and is actually draining and wearing us out as of now – by dragging everyone into the fierce efficiency competition in which every single provider, no matter what they offer, has to keep offering more for less. There is no visible ending in this game. It is making the Earth run out of its finite resources, and the world is getting unstable and volatile.
So it makes a lot of sense to re-imagine minimalism, which can be applied to much broader areas than minimalist design or minimalist lifestyle. Using the concept of “zero” (or “kuu” in Japanese) rooted in ancient Buddhism philosophy as guiding principles, we are compiling inspiring success “minimalist” business stories and efforts that are unfolding in many areas. Each of the story is unique: by minimizing external help – materially, financially, technologically or physiologically, people are leveraging their own abilities, capacities, creativity, passion and energy to achieve something extraordinary. The fruits are so special that they cannot be copied by the market mechanism. Find the deep satisfaction and long-lasting happiness they’ve found through the journey of minimalism.
What’s minimized? Number of new clothes purchased
What’s minimized? Excess design frills, excess packages
What’s minimized? The amount of water and fertilizer given to growing crops
What’s abundant? Unbelievably delicious and nutritious vegetables and fruits
Services and Public Organizations